sss
|
|
|
Our new partnership with freetobook:
1 November 2026:
We are absolutely delighted to announce a new sponsorship partnership with our friends at freetobook.
We know that many of our members already know freetobook very well, as it is one of the systems providers mentioned most often by our members. Lots of you already rely on them to run your businesses. And they are a family-run, independent UK business, focused on helping independent accommodation providers grow and maximise their autonomy and profitability - so a good match with our own values.
We are delighted to have the support of freetobook, and together we plan to bring lots of helpful information and guidance to our members on all matters to do with bookings, technology and digital distribution.
freetobook say:
"We're delighted to be partnering as the B&B Association's exclusive booking engine and PMS sponsor.
"Freetobook is an independent, family-run business that has spent more than 27 years helping independent accommodation providers run their business better and get more direct bookings. And that shared independence is a big part of why this partnership feels like such a natural fit.
"Freetobook believes independent accommodation businesses should have access to exceptional technology, while still having the freedom to run their business their own way. The booking engine and PMS help properties manage bookings and availability, while the constantly evolving features support everything from payments and guest communication to reputation management, pricing and getting found on Google.
"But it's not just about the technology. Freetobook is built around supporting small independent businesses, with a team based in Glasgow who deeply understand the challenges that come with running an independent property.
"There's a lot of common ground between the B&B Association and freetobook: supporting independent businesses, championing fairness and helping accommodation providers have more choice and control.
"Through this new partnership, we'll be working together on practical resources to help members make the most of their business, with a particular focus on increasing direct bookings and navigating the changing world of hospitality.
Independent businesses supporting independent businesses.
"We're excited to see what we can achieve together."
Above: the freetobook team, 2026.
|
|
|