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P&G Professional partners with
the Bed & Breakfast Association

Away-from-home division of Procter and Gamble announces its commitment to the small business hospitality sector with new partnership

P&G Professional, the away-from home division of Procter and Gamble, is pleased to announce its partnership with the Bed & Breakfast Association, the UK trade association for B&Bs, guest houses, and small independent hotels.

The inaugural partnership marks a critical step towards supporting small hospitality businesses at a crucial point in time for the British hospitality industry.

With smaller hotels and guest houses having been allowed to reopen this summer, P&G Professional recognises the work that must be undertaken for businesses to provide peace of mind for guests. Whilst cleanliness has always been a key consideration, now the conversation surrounding hygiene and infection control is of paramount concern. Transparency to guests around cleaning protocols, including the use of recognized, trusted brands such as Flash, Fairy and Ariel can help businesses re-establish confidence with their clientele.

Together, P&G Professional and the Bed & Breakfast Association will provide expert advice, materials and training for businesses as part of a UK-wide initiative to support B&B and guest house owners to re-establish their customer base.

Marking the start of the partnership, B&B Association members will soon be able to apply for P&G Professional's CleanPLUS experience. Available as a window sticker or digital asset for website use, this stamp of approval from trusted household name brands (Fairy, Flash and Ariel) is a mark of assurance for guests that an establishment has been cleaned to the highest standards ahead of their stay.

Speaking of the partnership, David Weston, Chairman of the Bed & Breakfast Association comments: "The Bed & Breakfast Association has a longstanding reputation for supporting the industry with guidance and expertise, and we are delighted to be partnering with P&G Professional to communicate the importance of hygiene and cleanliness at this crucial point in time." Weston continues, "The CleanPLUS experience will be of huge value to our members, who understand the need to build trust with their guests on the safety of time spent away from home. Cleaning with well-known, trusted brands such as Fairy Professional, Ariel Professional and Flash Professional provides an extra level of confidence to guests."

Greg Elmore, P&G Professional Country Leader says: "We understand that owners of small hospitality businesses rely on positive ratings to secure their bookings, and that most have felt the impact of COVID-19 this year. We are delighted to be working with the Bed & Breakfast Association as a credible industry body to spotlight the steps the industry can take to prepare for customers, and with our CleanPLUS experience, set them up for success."

To learn more about P&G Professional and its professional cleaning products please visit or call 0800 716 854.